What is Midjourney Omni Reference?
New V7 feature (--oref) lets you put specific characters, objects, or creatures from a reference image into your prompts.
Problem
Users previously struggled to precisely control specific elements (characters, objects, creatures) in AI-generated images, requiring time-consuming trial and error or manual post-editing.
Solution
A V7 AI image generation tool that lets users integrate specific elements from reference images into prompts using the --oref parameter. Example: Add a dragon from a concept art into a new scene while retaining its exact design.
Customers
Digital artists, graphic designers, and content creators requiring brand-consistent or narrative-driven visual assets.
Unique Features
The --oref parameter enables direct element-level control via reference images, bypassing vague text descriptions and iterative adjustments.
User Comments
Revolutionizes workflow for concept artists
Maintains character consistency across scenes
Reduces prompt engineering guesswork
Critical for commercial design projects
Still requires fine-tuning for complex elements
Traction
Midjourney serves 15M+ users (2023 data), with V7 updates like --oref driving renewed adoption among professional creators. Founder David Holz has 288K followers on X.
Market Size
The $2.5 billion AI image generation market (Grand View Research 2023) is projected to grow at 17.3% CAGR through 2030, driven by demand for precision in commercial design.
