Meet the all-new Swarm by Foursquare
Redesigned from the ground up to make check-ins effortless.
# Social Media AssistantWhat is Meet the all-new Swarm by Foursquare?
We’ve redesigned Swarm to make it easier than ever to check in, share your adventures, and discover new places. It’s the Swarm you know, made even better - and we’re just getting started.
Problem
Users previously struggled with complex and time-consuming check-in processes, leading to inconsistent location sharing and difficulty in discovering new places
Solution
A mobile check-in app that simplifies location sharing via one-tap check-ins, real-time activity feeds, and AI-powered place recommendations (e.g. 'Check-in at coffee shops unlocks personalized suggestions')
Customers
Millennial/Gen Z urban explorers (25-35yo) who frequently socialize offline and share experiences digitally, averaging 15+ monthly check-ins
Unique Features
Seamless integration with Foursquare's 14M-point location database, gamified 'Sticker Collection' rewards system, and offline-first check-in capability
User Comments
Saves 3-5 minutes per check-in vs old version
Activity feed keeps friend groups connected
Discovery algorithm surfaces hidden local gems
Initial privacy concerns about location tracking
Some missing features from legacy app
Traction
Relaunched 2023 with 4.8/5 App Store rating
Migrated 2.1M Foursquare users in Q1 2024
1.8M MAU as per Product Hunt listing (3x growth post-redesign)
Market Size
Location-based social networking market projected to reach $85.4 billion by 2027 (Allied Market Research)
