What is Marktag?
Marktag, a first-party server solution, innovatively designed to refine the accuracy of web tracking. It uses its own data collection method that browsers are less likely to block, ensuring continuous and consistent user identification and tracking.
Problem
In the cookieless era, advertisers and marketers face challenges in accurately tracking and recapturing audiences due to browsers increasingly blocking traditional cookies, leading to less effective web tracking and audience targeting.
Solution
Marktag is a first-party server solution designed to refine the accuracy of web tracking using its own data collection method that is less likely to be blocked by browsers, ensuring continuous and consistent user identification and tracking.
Customers
Advertisers, marketers, and businesses looking to effectively track and target their audience in a cookieless digital environment.
Unique Features
Marktag's innovative data collection method less likely to be blocked by browsers and its capability to provide continuous and consistent user identification and tracking in a cookieless era.
User Comments
Users appreciate Marktag's innovative solution to tracking challenges.
Marktag is praised for its effectiveness in the cookieless era.
Businesses highlight the improved accuracy in audience targeting.
Several users commend the continuous and consistent identification capabilities.
The user-friendly interface receives positive feedback.
Traction
Due to the limited data accessible, specific numbers on users, revenue, or usage are unavailable. However, given the problem it addresses, it's likely experiencing growing interest from marketers and advertisers adapting to a cookieless environment.
Market Size
The global web analytics market size is projected to reach $7.05 billion by 2026, with a growing emphasis on first-party data solutions like Marktag.
