What is Lock In & Win?
This web app is designed to help you focus on your goals by increasing the stakes - you have to commit a small sum and promise to yourself that throughout the next 30 days you'll keep checking in. You keep your committed sum if you win, or lose it otherwise.
Problem
Users struggle to maintain accountability and consistency in achieving personal goals using traditional methods like reminders or willpower alone. lack of financial stakes or consequences reduces motivation and long-term commitment.
Solution
A web-based accountability app where users commit money and check in daily for 30 days. Users risk losing their committed funds if they fail to check in, creating tangible consequences (e.g., setting $50/month for fitness goals).
Customers
Freelancers, remote workers, students, and goal-oriented individuals aged 20-45 who need external motivation to stick to fitness, learning, or productivity targets.
Unique Features
Monetized accountability mechanism where users set their own financial stakes, with funds only returned upon successful goal completion. Combines behavioral economics with habit-tracking.
User Comments
Effective for short-term goals
Fear of losing money drives consistency
Simple no-frills interface
Needs more customization options
Request for longer challenge durations
Traction
Launched 3 months ago with 1,200+ active users, $8k+ in committed stakes held monthly. Founder has 2,300+ followers on X (Twitter) promoting behavioral design concepts.
Market Size
Global $58 billion productivity software market (Grand View Research 2023), with habit-tracking apps projected to grow at 12.4% CAGR through 2030.
