
Lit Outfit Builder for Shopify
Gamified outfit builder virtual try on for Shopify stores
# E-commerce AssistantWhat is Lit Outfit Builder for Shopify?
Lit Outfit brings the joy of styling to online shopping. Shoppers design complete looks with an intuitive outfit builder and preview them with AI virtual try-on on fashion models or their own photos. No customer images are stored.
Problem
Shopify store customers struggle to visualize complete outfits and preview combinations before purchase, leading to lower engagement, decision fatigue, and potential cart abandonment due to uncertainty about style compatibility.
Solution
A Shopify app with gamified outfit-building tools and AI virtual try-on, enabling users to mix-and-match products into full outfits and preview them on fashion models or their own photos via AI-generated simulations.
Customers
Fashion e-commerce store owners on Shopify (25-45 years old) seeking to reduce returns, increase AOV, and boost shopper engagement through interactive styling experiences.
Unique Features
Combines outfit curation gamification (drag-and-drop builder) with privacy-focused AI try-on (no user image storage) and shopper-generated outfit sharing capabilities.
User Comments
Increased average order value by 30%
Reduced return rates through better visualization
Shoppers spend 2.5x longer engaging with products
Easy integration with existing Shopify themes
Customers love trying styles on personal photos
Traction
Launched 2023, 850+ Shopify merchants installed, featured in Shopify App Store's "Top Emerging Apps", $25k MRR with 40% MoM growth
Market Size
The global virtual try-on market is projected to reach $10.7 billion by 2030 (CAGR 25.3%), driven by fashion e-commerce growth and AR adoption.


