Lens by Foreplay.co
AI-powered creative analytics for marketers & creative teams
# Analytics AssistantWhat is Lens by Foreplay.co?
Goodbye to analyzing ad creatives using spreadsheets or analytics tools that charge you more for scaling your ad spend. Lens transforms your performance data through a creative lens. Built for performance marketers, creative strategists and agencies.
Problem
Users analyze ad creatives using spreadsheets or analytics tools that charge more for scaling ad spend, leading to inefficiency and higher costs as campaigns grow.
Solution
An AI-powered creative analytics tool that transforms performance data through a creative lens, enabling users to analyze ad creatives, identify trends, and optimize campaigns without manual spreadsheet work or tiered pricing.
Customers
Performance marketers, creative strategists and agencies managing large-scale ad campaigns who need data-driven creative insights.
Unique Features
Focuses exclusively on creative performance analytics (not just campaign metrics), using AI to surface actionable insights for ad creatives.
User Comments
Saves hours previously spent on manual analysis
Identifies top-performing creatives instantly
Simplifies cross-platform creative reporting
Reduces reliance on expensive tools
Improves creative ROI through data-backed decisions
Traction
Launched in 2024, featured on ProductHunt with 500+ upvotes. Used by 200+ marketing teams including agencies like Omneky. Founder has 1.2K followers on LinkedIn.
Market Size
The global digital advertising market reached $455 billion in 2022 (Statista), with creative analytics becoming critical as 47% of marketers cite creative quality as their top performance factor (Meta survey).
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