What is Lately?
Lately is a social app that prioritizes your mental health by letting you post just once a month. With no likes, comments, or notifications, it’s designed to help you focus on living your life while sharing what matters, lately.
Problem
Users often find social networking to be overwhelming and stressful, which can negatively impact mental health. Traditional social media platforms typically encourage frequent engagement, leading to users feeling pressured to constantly post, engage, and maintain online personas, resulting in increased anxiety.
frequent engagement
Solution
A mindful social networking app
Lately allows users to post just once a month without likes, comments, or notifications, helping them focus on meaningful interactions and reducing stress.
post just once a month
Customers
Mental health advocates, minimalist lifestyle enthusiasts, digital detox supporters, and individuals seeking a healthier relationship with social media
These users value platforms that prioritize mental wellness and less screen time.
Unique Features
Lately's focus on limiting user engagement to once a month and removing likes, comments, and notifications to foster mental health and meaningful communication differs from typical social media platforms.
User Comments
Users appreciate the focus on mental health.
The absence of likes and comments reduces social pressure.
Posting once a month encourages meaningful content.
Some users miss interactive elements of social media.
Positive reception for its unique approach.
Traction
Lately's unique model has gained attention for its innovative approach, but specific metrics on user numbers, revenue, or funding have not been detailed publicly at this point.
Market Size
The global mental health apps market was valued at $4.2 billion in 2021, indicating a growing interest in digital solutions that promote well-being, including mindful social networking platforms.
