What is LABEL?
Label is where fashion discovery meets social proof. Discover underground brands, see how people actually wear them, and shop confidently.
Problem
Users struggle to discover underground fashion brands and see how items look in real-life settings, leading to hesitation in purchasing due to lack of social proof and curated discovery.
Solution
A social commerce platform that lets users discover underground brands with social proof, browse user-generated photos of outfits, and shop directly. Examples: curated brand profiles, community style feeds.
Customers
Fashion enthusiasts and shoppers (ages 18-35) seeking unique styles, active on social media, and willing to explore niche brands beyond mainstream retailers.
Unique Features
Combines brand discovery with user-generated outfit visuals, creating a community-driven shopping experience focused on authenticity and underground labels.
User Comments
Saves time finding hidden brands
Love seeing real customer photos
Great for unique wardrobe pieces
Wish more brands were listed
Easy checkout process
Traction
Launched in 2023, featured on Product Hunt (exact metrics unspecified). Comparable platforms like Depop reached 30M users; The RealReal hit $1.7B valuation pre-IPO.
Market Size
The global online fashion market is projected to reach $1.2 trillion by 2027 (Statista, 2023), with niche/secondhand segments growing 3x faster than fast fashion.
