What is Keywords.chat?
Keywords.chat is the SEO tool I built for myself as an indie hacker. Most SEO tools feel like piloting a spaceship. Fifty features, complex dashboards, hours of tutorials. I just wanted to know what keywords to target and if I was ranking. Simple stuff that shouldn't be complicated. It's for indie hackers building one thing, not agencies managing a hundred. You get the essentials that actually move the needle, nothing you'll never use. SEO research you can do while drinking coffee.
Problem
Users struggle with overly complex SEO tools that offer fifty features, complex dashboards, and hours of tutorials, leading to inefficiency and frustration.
Solution
A simplified SEO tool enabling users to perform essential SEO tasks like keyword research and tracking rankings without unnecessary complexity, e.g., identifying high-impact keywords and monitoring search rankings.
Customers
Indie hackers, solopreneurs, and small startup teams focused on building solo projects or micro-SaaS products who prioritize simplicity and actionable SEO insights.
Unique Features
Focuses exclusively on core SEO needs (keyword targeting, ranking checks) with a minimalist interface, designed by an indie hacker for indie workflows.
User Comments
Simplifies SEO research for non-experts
Saves time compared to bloated tools
Clear keyword recommendations
Perfect for solo founders
No steep learning curve
Traction
500+ upvotes on Product Hunt, 1K+ active users, $5K MRR, founder has 1.2K followers on X (Twitter)
Market Size
The global SEO tools market is projected to reach $50 billion by 2027, with 5 million indie hackers worldwide representing a key niche segment.
