What is KANKANA?
Shop exquisite Tussar silk sarees online at Shrus Eternity. Discover handwoven designs, natural textures, and timeless elegance. Perfect for every occasion!
Problem
Currently, users seeking Tussar silk sarees must rely on physical stores or scattered online platforms. This leads to issues with limited variety, authenticity concerns, and inconsistent quality. Limited variety, authenticity concerns, and inconsistent quality.
Solution
An online platform that offers a curated selection of exquisite Tussar silk sarees. Users can explore and purchase handwoven sarees with natural textures and timeless elegance through the website. Curated selection of exquisite Tussar silk sarees.
Customers
Women in the age group of 25-55 who are interested in traditional Indian clothing with a preference for high-quality, authentic sarees that can be worn on special occasions like weddings, festivals, and formal events. They are likely well-educated, residing in urban areas, and have disposable income to spend on luxury items.
Unique Features
The online platform specializes in Tussar silk sarees offering handwoven designs and focuses on ensuring natural textures and timeless elegance.
User Comments
Customers appreciate the high-quality materials and craftsmanship of the sarees.
Users find the online shopping experience to be convenient and satisfying.
Many comment on the uniqueness and elegance of the designs.
There is positive feedback regarding the authenticity and detailed textures of the sarees.
Some customers expressed a desire for more diverse product lines in the future.
Traction
The product was recently launched on Product Hunt, not much quantitative traction data is available. It is positioned to capture the interest of saree enthusiasts online.
Market Size
The global ethnic wear/saree market is substantial, with the Indian ethnic wear market projected to reach $19 billion by 2024, indicating a strong growth potential for luxury and handwoven sarees.
