What is Kali Curated?
Earn points for the steps you’re already taking and redeem them across Kali’s thoughtfully-curated marketplace. We’re curating a community that rewards users for maintaining healthy choices through discounts at our partner brands
Problem
Users earn rewards through traditional loyalty programs focused on purchases, facing earning points only through purchases and redeeming for non-healthy rewards.
Solution
A mobile app/platform where users earn points via physical activity (steps) and redeem them in a health-focused marketplace, e.g., exchanging steps for discounts on wellness products.
Customers
Health enthusiasts and fitness-focused millennials/Gen Z who track daily activity and prefer wellness-oriented rewards.
Unique Features
Combines step-tracking with a curated marketplace exclusively offering health/wellness products, incentivizing physical activity through tangible rewards.
User Comments
Users appreciate converting steps into meaningful rewards
Some desire more redemption options
Positive feedback on health-centric partner brands
Criticism about limited geographic availability
Requests for integration with more fitness trackers
Traction
Launched on ProductHunt in 2024, details on users/revenue unspecified. Partnered with 50+ wellness brands for rewards.
Market Size
The global fitness app market, valued at $1.5 billion in 2023, supports Kali’s health-reward model (Statista, 2023).
