What is Jas: Mindful Food Tracker?
Meet Jas – your cutest accountability buddy for mindful eating! Finally, food tracking made for women — no numbers, no guilt. Just stickers, vibes, and real nourishment for your mood, skin, and cycle thru weekly letters. Let's make food journaling fun!
Problem
Users currently track meals using number-based apps that focus on calories or macros, leading to stress, guilt, and disengagement.
Solution
A mobile app enabling users to log meals as playful stickers, track nourishment for mood/skin/cycle, and receive weekly personalized insights. Core: sticker-based tracking with gamification.
Customers
Health-conscious women (millennials/Gen Z) seeking mindful eating, mental well-being, and non-restrictive nutrition tracking.
Unique Features
Sticker-driven tracking, mood/cycle-focused analytics, guilt-free UX design, weekly 'nourishment letters', no calorie counting.
User Comments
Turns tracking into a joyful habit; Reduces food-related anxiety; Love the sticker design; Great for cycle syncing; Weekly insights are motivating.
Traction
Launched in late 2023 with 2,500+ users; 570+ Product Hunt upvotes; Beta waitlist of ~1,000; Founder has 2.3K followers on X (per Product Hunt).
Market Size
The global mental wellness app market was valued at $500 million in 2022 (Grand View Research), with mindfulness/nutrition apps as key drivers.
