What is Iva - Period & Ovulation Tracker?
Meet Iva — built to help you understand your body, not just track dates. Log how you feel, track your symptoms, and get reminders that actually help. The AI connects the dots, finding patterns in your moods and energy, and turns them into simple insights.
Problem
Users manually track menstrual cycles and symptoms with basic calendar apps or journals, leading to lack of personalized insights and patterns in hormonal changes, mood fluctuations, and physical symptoms.
Solution
A mobile app with AI-driven cycle analysis that allows users to log symptoms, mood, and energy levels, then generates personalized health insights and cycle predictions. Example: AI identifies correlations between ovulation phases and migraines.
Customers
Women aged 18-45 managing reproductive health, especially those with PCOS, endometriosis, or fertility concerns who track symptoms daily via period-tracking apps.
Unique Features
AI models trained on hormonal health data to predict cycle-related symptoms (e.g., 'Your fatigue spikes 3 days before ovulation'), with proactive self-care recommendations tied to biological patterns.
User Comments
Saves hours of manual tracking
Explains why I feel exhausted every 3rd week
Learned my acne triggers
Predictions match lab tests
Subscription feels pricey
Traction
50,000+ downloads, 8,000 active users (16% WAU), $15k MRR from $9.99/month premium plan. Founder has 2,300 LinkedIn followers focused on femtech.
Market Size
Global femtech market valued at $22.3 billion in 2022 (Grand View Research), with fertility apps representing 28% share.
