Irrational Pricing
Learn to increase your revenue from pricing case studies
# Business Ideas GeneratorWhat is Irrational Pricing?
I pick a product/service and I design pricing using behavioral psychology, decision science, cognitive biases, and nudges. Because pricing psychology is leverage. It’s free.
Problem
Businesses often struggle with setting optimal prices for their products or services, leading to potential revenue loss. This struggle stems from a lack of understanding of behavioral psychology, decision science, cognitive biases, and nudges in the context of pricing.
Solution
Irrational Pricing is an educational platform that provides case studies on pricing. Users can learn to increase their revenue by understanding and applying principles of behavioral psychology, decision science, cognitive biases, and nudges to design effective pricing strategies. The platform equips users with knowledge on how to leverage psychology in pricing to boost revenue.
Customers
Business owners, marketers, product managers, and sales professionals who are looking to optimize their pricing strategies and increase revenue through an understanding of psychological factors.
Unique Features
Irrational Pricing uniquely combines insights from behavioral psychology, decision science, cognitive biases, and nudges specifically for the purpose of teaching effective pricing strategies.
User Comments
Not applicable since the provided links and instructions do not include direct user comments.
Traction
Not applicable since the provided links and instructions do not include specific data on traction.
Market Size
The global market for pricing analytics software was valued at $1.2 billion in 2020, indicating a substantial demand for pricing optimization solutions.
