What is Instant Checkout in ChatGPT?
ChatGPT now lets you buy products directly in chat. Powered by the new open Agentic Commerce Protocol (ACP) built with Stripe, Instant Checkout connects you with merchants like Etsy (and soon Shopify) to turn product discovery into a seamless purchase.
Problem
Users purchase products discovered in chat by manually searching outside the chat (manually searching outside the chat), disrupting seamless interaction and leading to potential checkout abandonment (potential checkout abandonment).
Solution
Chatbot commerce tool enabling in-chat purchases via Stripe's Agentic Commerce Protocol (ACP) (in-chat purchases via Stripe's ACP), allowing users to complete checkout without leaving the conversation (e.g., buying from Etsy directly in ChatGPT).
Customers
Online shoppers, e-commerce merchants, and developers seeking frictionless transaction integration.
Unique Features
Seamless in-chat checkout, real-time payment processing via Stripe, and partnerships with major platforms like Etsy and Shopify.
User Comments
Convenient for impulse buying, reduces steps to purchase, limited merchant options currently, security concerns addressed by Stripe, potential for broader adoption.
Traction
Integrated with 1M+ ChatGPT Plus users (2024), partnered with Etsy’s 7.5M sellers and Shopify’s 4.3M merchants, leveraging Stripe’s 3.6B+ annual transactions (2023).
Market Size
Global e-commerce sales reached $6.3 trillion in 2023 (Statista).
