What is Influway?
Influway is a listing of influencers and brands that can connect instantly. Many features are built around this concept, such as statistics, favorites, connection to all social networks, service additions, search filters, and personalized profile pages.
Problem
Current users operate in a fragmented market where finding and connecting with the right influencers or brands is cumbersome.
Traditional methods often involve time-consuming searches and negotiations with little transparency.
Issues like limited exposure, mismatches in collaborations, and lack of streamlined communication are prevalent.
Finding and connecting with the right influencers or brands.
Solution
A platform that lists influencers and brands for instant connection.
Users can leverage features like detailed statistics, search filters, and personalized profiles to enhance partnerships.
Examples include connecting to all social networks, tracking favorites, and adding services.
A platform that lists influencers and brands for instant connection, personalized profiles to enhance partnerships.
Customers
Marketing managers
Brand strategists
Marketing managers, brand strategists, and social media coordinators who require efficient connections with influencers for campaigns.
Primarily those focused on expanding reach and improving marketing campaign effectiveness.
Unique Features
Instant connections without intermediary delays.
Comprehensive statistics providing valuable insights for partnerships.
Customized search filters to find the most relevant influencers or brands.
User Comments
Users appreciate its ease of connecting with suitable influencers quickly.
The detailed statistics feature is considered highly beneficial for decision making.
Some users mention they prefer more advanced filtering options.
Positive feedback on the inclusion of all major social networks.
A few users felt the current user base is limited but anticipate growth.
Traction
Newly launched with a growing user base.
Product details show engagement on major social networks.
Specific financial data and precise user numbers not disclosed.
Market Size
The global influencer marketing platform market size was valued at approximately $6.0 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of over 28% from 2023 to 2030.
