What is Gym Bully?
Set a gym goal and check in with one tap on your phone (location sharing required). You’ll stake $10 for motivation. Hit your target and get it back (minus a small fee). If not, your $10 goes to Save The Children, and you’ll get a donation receipt. Win-win!
Problem
Users often lack motivation to consistently attend the gym, leading to not meeting fitness goals.
Motivation to consistently attend the gym
Solution
A mobile tool that tracks gym attendance and incentivizes users to hit gym goals through financial stakes.
set gym goals, allow single-tap check-ins, and provide financial incentives for motivation
Customers
Fitness enthusiasts, gym-goers, and individuals seeking to maintain a workout routine
mostly adults aged 18-45, tech-savvy individuals familiar with mobile apps and online transactions
Unique Features
Incentivization through financial stakes that are either returned if goals are met or donated to a charity.
User Comments
Users appreciate the financial incentive model.
The integration with a charity is seen as a motivating factor.
Checking in via location sharing is convenient but requires privacy consideration.
The concept is innovative and provides an extra push to maintain fitness routines.
Some users feel the small fee upon goal completion could be an area of improvement.
Traction
The exact number of users or revenue are not mentioned, but the interaction with charity may attract a socially conscious demographic.
Market Size
The global fitness app market size was valued at $4.4 billion in 2020 and is expected to grow at a CAGR of 23.5% from 2021 to 2028.
