What is GTM Grader?
We analyse the features used in your GTM set-up and give you positive or negative points. You'll get a grade out of 10 for your GTM setup. You can see details of what to improve and optionally enter into a leaderboard.
Problem
Users struggle to assess the quality of their Google Tag Manager (GTM) setup and its effectiveness
Drawbacks: Limited visibility into the performance of different features used in the GTM setup, lack of actionable insights on how to improve the setup, no benchmarking against industry standards or peers
Solution
A web-based tool that analyzes the features within a GTM setup and provides users with a quality score out of 10
Core features: Detailed analysis of GTM features, positive or negative points assigned for each feature, actionable recommendations for improvement, optional leaderboard participation
Customers
Digital marketers, website owners, and businesses using Google Tag Manager for tracking and managing website data
Occupation or specific position: Digital marketers, SEO specialists, web analysts
Unique Features
Provides a comprehensive quality assessment of GTM setups with actionable insights for enhancement
Offers a grading system to evaluate the effectiveness of GTM setups on a scale of 1 to 10
User Comments
Easy-to-use tool for assessing GTM setups
Helpful in identifying areas for improvement
Great for tracking progress and benchmarking against others
Useful for both beginners and experienced GTM users
Engaging through the leaderboard feature
Traction
Currently experiencing high engagement with consistent positive user feedback
Growing user base with increasing participation in the leaderboard feature
Market Size
$3.2 billion market value for digital analytics tools and solutions in 2021
High demand for tools enhancing website performance and data tracking capabilities
