
What is Fitbit Enterprise?
Fitbit Enterprise offers a range of health and wellness products and services to help you live a healthier life.
Problem
Users seeking health improvement face generic advice and fragmented tracking with traditional health apps, leading to lack of personalization and difficulty in sustaining engagement.
Solution
A corporate wellness platform combining wearable integration and AI (Gemini) that provides personalized health insights, real-time coaching, and enterprise-level analytics to optimize employee well-being.
Customers
HR managers, corporate wellness programs, and mid-to-large enterprises seeking scalable health solutions for employees.
Unique Features
Leverages Gemini AI for adaptive coaching, integrates Fitbit wearables for data accuracy, and offers compliance-focused enterprise dashboarding.
User Comments
Improves employee health metrics, easy integration with existing HR systems, tailored insights boost engagement, occasional sync delays with devices, strong ROI for companies.
Traction
Used by 1,000+ enterprises, $12M ARR, partnered with 60+ insurers, founder has 15K LinkedIn followers.
Market Size
The global corporate wellness market is valued at $61.2 billion in 2023, projected to reach $94.6 billion by 2030 (Grand View Research).


