What is Findly?
Findly is a privacy-first smart tag that helps recover lost items without apps, tracking, or data collection. When someone finds your item, they tap the tag with their phone (works with ANY smartphone). Our secure system connects you both anonymously to arrange the return. No personal details shared. No accounts needed. Built by a cyber & infosec professional with privacy-by-design from day one. HEAT 2025 Finalist | Built in Scotland | Live on Kickstarter
Problem
Users lose items but current solutions require tracking or data collection, leading to privacy concerns. Traditional methods depend on specific apps, limiting accessibility for finders.
Solution
A physical privacy-first smart tag enabling item recovery via ANY smartphone. Users attach tags to items; finders tap the tag to anonymously connect without apps or accounts. Example: Secure return via SMS/email without sharing personal data.
Customers
Privacy-conscious individuals, travelers, cyclists, pet owners, and people frequently losing valuables like keys/wallets.
Unique Features
Works with any smartphone (no app required), privacy-by-design architecture, fully anonymous communication, no data storage, NFC-based instant connection.
User Comments
Revolutionizes lost-and-found with simplicity
Perfect for privacy advocates
No app download barrier for finders
Secure alternative to AirTag
Ideal for high-risk items like bikes
Traction
Live on Kickstarter | HEAT 2025 Finalist | Built by cybersecurity experts | Operating in Scotland
Market Size
Global smart tracking tag market valued at $38.75 billion in 2022 (Grand View Research), projected to grow at 15.3% CAGR through 2030.
