Facebook Ads Benchmarks by Superads
Real Facebook Ads data, sourced from $2B+ in ad spend
# Advertising AssistantWhat is Facebook Ads Benchmarks by Superads?
Free access to the largest public Facebook Ads dataset. Benchmark CPC, CPM, CTR, CPL, CPA, and CPI using $2B+ in anonymized, aggregated spend. Filter by platform, country, industry, and campaign type. Brought to you by Superads.
Problem
Users struggle to benchmark their Facebook Ads performance due to lack of comprehensive, real-world data and time-consuming manual analysis of fragmented metrics.
Solution
A data analytics dashboard that lets users benchmark CPC, CPM, CTR, CPL, CPA, and CPI using $2B+ in anonymized Facebook Ads spend data, filterable by platform, country, industry, and campaign type.
Customers
Digital Marketers, E-commerce Managers, and Marketing Agencies running Facebook Ads campaigns, particularly in competitive industries like DTC brands.
Unique Features
Largest public Facebook Ads dataset with real campaign data (not estimates), free access, and granular filtering capabilities unavailable in standard Meta Ads Manager.
User Comments
Saves hours of manual research
Helps set realistic campaign goals
Transparent industry benchmarks
Easy-to-use interface
Valuable for budget allocation decisions
Traction
Dataset sourced from $2B+ ad spend (claimed by Superads), 1.2k+ Product Hunt upvotes, 15k+ monthly active users (estimated from similar tools).
Market Size
The global digital advertising market was valued at $626.86 billion in 2023 (Statista), with Facebook capturing 19.4% of total ad spend.
