What is ET Money?
ET Money is India's Best Mutual Fund Investment App. Invest in Direct Mutual Funds, Stocks & diversified multi-asset portfolios curated by experts & earn market-beating returns.
Problem
Users previously managed investments through traditional brokers or banks with high fees and lack of personalized expert guidance, leading to suboptimal returns and complex portfolio management.
Solution
A mobile app enabling users to invest in Direct Mutual Funds (lower fees) and expert-curated multi-asset portfolios, offering tools for tracking, analysis, and goal-based planning.
Customers
Indian salaried professionals, freelancers, and retail investors aged 25-45 seeking long-term wealth growth through simplified, cost-effective investment options.
Unique Features
Direct Mutual Fund investments (0% commission), AI-driven portfolio recommendations, tax-saving tools, and real-time performance tracking.
User Comments
Simplifies mutual fund investments
Saves on commission costs
User-friendly interface
Helpful expert portfolios
Reliable returns tracking
Traction
5M+ users, ₹50,000+ Cr AUM (2023), featured as India’s #1 investment app on Play Store, 4.6/5 rating from 500k+ reviews.
Market Size
India’s mutual fund industry AUM reached ₹46.24 trillion ($550 billion) in December 2023, growing at 20% CAGR.
