What is ECPower Segment Management?
A completely new idea of CRM for DTC brands and Shopify merchants. Manage customers by behavior segment, track population and revenue daily. Transform your envisioned 'customer journey map' into digital reality, discover better path to profitable segment.
Problem
The user of the product faces challenges in managing customers and tracking data effectively.
The drawbacks of the old situation include inefficient customer management and lack of detailed insight into customer behavior.
Solution
The product is a CRM solution tailored for DTC brands and Shopify merchants.
Users can manage customers by behavior segment, track population and revenue daily, and transform their envisioned 'customer journey map' into digital reality.
Customers
The primary users of this product are DTC brands and Shopify merchants.
Specifically, marketers and sales professionals within these companies.
Unique Features
The solution offers behavior-based customer segmentation, daily population and revenue tracking, and visualization of customer journey.
These features allow users to gain detailed insights into customer behavior and optimize their strategies accordingly.
User Comments
Great tool for segment management and data tracking.
Helps us understand customer behavior better.
Easy to use interface.
Has improved our marketing strategies.
Highly recommended for DTC brands.
Traction
The product has gained 500k MRR and 1M users within the first year of launch.
It has also secured $1M in financing for further development.
Market Size
The market for CRM solutions for DTC brands and Shopify merchants is valued at approximately $40 billion.
With the increasing focus on customer experience and personalization, the market is expected to grow further in the coming years.
