What is Doppl?
Doppl is an early experimental app from Google Labs that lets you try on any look and explore your style. Experiment with bold new looks, discover unexpected combinations, and explore different parts of your personality through fashion.
Problem
Users want to experiment with new fashion styles but face limited access to diverse looks and inability to visualize combinations without physical trials, leading to uninspired choices and purchase hesitancy.
Solution
A mobile app using AI-powered virtual try-on technology that lets users upload photos to experiment with any clothing style, explore combinations, and visualize outfits in real-time.
Customers
Fashion enthusiasts, online shoppers seeking personalized styling, and individuals exploring self-expression through clothing, aged 18-35, tech-savvy, and active on social media.
Unique Features
Leverages Google Labs' AI for hyper-realistic clothing simulation, offers unlimited style exploration, and integrates user photos for personalized context.
User Comments
Revolutionizes online shopping experience
Saves time trying clothes physically
Fun and intuitive interface
Some lag in rendering
Limited clothing catalog currently
Traction
Early experimental app with undisclosed user numbers; part of Google Labs’ portfolio, backed by Google’s AI/ML infrastructure and engineering resources.
Market Size
The global virtual try-on market is projected to reach $13.6 billion by 2028 (Allied Market Research, 2023), driven by e-commerce growth and AR adoption.
