What is Direct Sponsorships by beehiiv?
Direct Sponsorships are a brand-new way to manage your own sponsorship packages and book revenue directly with advertisers — all through the beehiiv platform. It’s an end-to-end workflow from the same team that built Morning Brew’s advertising engine.
Problem
Users currently manage sponsorships through fragmented tools and manual processes, leading to inefficient workflows and missed revenue opportunities.
Solution
A sponsorship management platform where users can create, negotiate, and track ad deals directly with advertisers via an end-to-end workflow, including pricing, contracts, and payments.
Customers
Newsletter publishers, content creators, and media companies seeking to monetize their audience through direct ad sales.
Unique Features
Built by the team behind Morning Brew’s $35M+ ad business, offering a turnkey solution mirroring enterprise-grade ad operations for SMBs.
User Comments
Simplifies sponsorship management
Reduces administrative overhead
Increases transparency with advertisers
Seamless integration with beehiiv’s publishing tools
Accelerates revenue generation
Traction
Launched in 2024 as part of beehiiv’s suite (used by 50k+ creators), with early adopters reporting 3x faster deal closures and 40% reduced operational time.
Market Size
The creator economy’s ad spend is projected to reach $15 billion by 2025, with newsletter ads accounting for 22% of this growth.
