What is Curl?
Tired of boring, square videos? 🎥 Curl lets you create stylish round videos with custom backgrounds, editable text, and smooth timelines. Perfect for Stories, Reels, and more. No watermark with PRO. Built for creators — simple, clean, powerful.
Problem
Users create social media content with traditional square videos, which lack visual appeal and customization options like dynamic backgrounds and editable text, leading to lower engagement.
Solution
A video editing tool that generates round videos with custom backgrounds, editable text, and timeline controls, enabling creators to produce stylized content for Stories, Reels, etc. Example: Add animated text over circular travel clips.
Customers
Social media creators, influencers, and marketers (ages 18-35) seeking visually distinctive short-form video content for platforms like Instagram and TikTok.
Unique Features
Exclusive focus on circular video format, customizable backgrounds/text, watermark-free exports for PRO users, and streamlined editing tools optimized for vertical/short-form content.
User Comments
Love the unique circular format for Stories
Easy to add text overlays
PRO version is worth it for no watermark
Perfect for Instagram Reels
Background customization saves time
Traction
Launched PRO version in 2023, 50k+ users (self-reported), $8k-$10k estimated MRR based on pricing tiers, founder has 2.4k followers on X.
Market Size
The global social media video editing tools market is projected to reach $2.9 billion by 2027 (CAGR 12.3%), driven by demand for platform-specific content.
