What is Creator Gigs?
Creator gigs Africa focuses on linking video content creators to brands. Brands post gigs or campaigns they'd like creators to execute for them, and creators apply to work with brands if the gig requirements and brand match their current metrics, price range, tone or style
Problem
Brands previously relied on time-consuming manual searches and difficulty finding creators that align with brand metrics and budget to collaborate with influencers, leading to inefficient partnerships and mismatched campaigns.
Solution
A platform connecting brands with creators through posted gigs and matching algorithms. Brands post gigs/campaigns, and creators apply based on metrics, price range, and style. Example: A brand posts a video campaign budget, and creators with matching follower counts and aesthetics apply.
Customers
Marketing managers at brands and African content creators/influencers seeking paid collaborations, typically aged 25-45, active on social media, and focused on scaling campaigns efficiently.
Unique Features
Focuses exclusively on the African influencer market; uses metrics-based matching (price, audience, style) to streamline partnerships.
User Comments
Simplifies collaboration discovery
Reduces negotiation friction
Transparent pricing
Regional focus fills a gap
Improves campaign relevance
Traction
Launched in 2023; featured on ProductHunt with 180+ upvotes; specific user/revenue metrics not publicly disclosed.
Market Size
The global influencer marketing market is projected to reach $16 billion by 2024, with Africa’s digital creator economy growing rapidly but underserved.
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