What is Create tab in Google Photos?
Google Photos is adding a new "Create tab," a hub for new AI tools. Features include "Photo to video" (powered by Veo 2) to animate your static images and "Remix" to transform pictures into fun art styles.
Problem
Users previously needed animate static images and transform them into fun art styles manually or via disparate tools, leading to fragmented workflows and limited creative output.
Solution
A dedicated AI tool hub (Create tab) in Google Photos enabling users to generate videos from photos using Veo 2 AI and remix images into artistic styles, streamlining creative edits.
Customers
Casual photographers, social media users, and content creators seeking to enhance personal or professional visuals with minimal effort.
Unique Features
Integration of Google’s Veo 2 AI for dynamic video generation from static images and Remix feature for instant art-style transformations within a single platform.
User Comments
Simplifies turning photos into engaging videos
Remix tool adds unique artistic flair effortlessly
Seamlessly integrated into Google Photos’ existing ecosystem
Enhances social media content quality
Reduces dependency on third-party editing apps
Traction
Google Photos has over 1 billion users globally; new Create tab features rolled out in H1 2024; Sundar Pichai (Google CEO) has 4.5M followers on X.
Market Size
The global photo-editing software market is projected to reach $1.3 billion by 2025, driven by rising social media content creation demands (Statista, 2023).
