What is CookTok?
Turn TikToks into easy-to-follow recipes — No more awkward videos! Comment @CookTok on any TikTok video, and we'll send you a recipe link with ingredients, substitutes, step-by-step instructions, video highlights, and more tips to help you cook. Try it free!
Problem
Currently, users face the issue of having to watch and navigate through potentially long and awkward TikTok videos to extract recipe information.
The drawbacks of the old situation include difficulty in decoding fast-paced videos to get ingredients and instructions, lack of organization, and inability to easily revisit parts of the recipe.
Solution
A tool integrated with TikTok allowing users to comment @CookTok on any TikTok video.
The tool then provides a recipe link with ingredients, substitutes, step-by-step instructions, and video highlights, making the process streamlined and efficient.
Customers
*Food enthusiasts, hobbyist cooks, and social media users* who engage with cooking content on TikTok.
These users are generally social media savvy, frequently explore cooking recipes, and seek efficient ways to recreate food content viewed online.
They are likely to be between the ages of 18-35.
Unique Features
Direct interaction with TikTok via comments to retrieve structured recipe details.
The service includes ingredient substitutes and step-by-step instructions, enhancing user convenience.
User Comments
Users appreciate the ease of converting TikToks into detailed recipes.
Others find value in the organized format provided by CookTok.
Some users mention it saves them time and effort.
The tool is praised for making recipe follow-through simpler.
A few express interest in additional customization features.
Traction
The product recently launched on ProductHunt attracts early adopters.
Traction details like the number of initial users or comment usage statistics are not explicitly provided.
Market Size
The global recipe app market was valued at approximately $130 million in 2020 and is expected to grow significantly as more users look for convenient cooking solutions online.
