What is Clema?
Most screen time apps just block distractions, but Clema goes further. Clema is an AI screen time companion that uses psychology to help you break the habits that keep you scrolling. When you want to unblock social media, you'll pause and check in with Clema first. This check in will shift your brain out of doomscrolling mode, so you use your phone with purpose, not just out of habit.
Problem
Users struggle with habitual and mindless social media scrolling despite using screen time apps that block distractions without addressing underlying psychological habits
Solution
An AI screen time companion tool that helps users shift their mindset via psychology-based check-ins before unblocking apps, enabling intentional phone use (e.g., pausing to reflect via quick questions)
Customers
Professionals, students, and remote workers seeking productivity; tech-savvy individuals aware of screen time’s mental health impact
Unique Features
Combines habit-blocking with real-time mindfulness interventions rooted in behavioral psychology, fostering conscious device usage
User Comments
Reduces mindless scrolling effectively
Check-ins feel therapeutic
Simpler than strict blockers
Requires consistent use for results
First app tackling root causes
Traction
Launched 6 months ago; $15k MRR with 50k+ users; featured on ProductHunt (1.2k+ upvotes); founder has 3.8K X followers
Market Size
Global digital wellbeing market projected to reach $15 billion by 2028 (CAGR 29.3%)
