What is Circles Social Network?
Circles is a social platform where brands host immersive, gamified events. Users jump between themed experiences, earn points, win rewards, and connect with brands in a whole new way. Every event feels like its own mini social network.
Problem
Brands use traditional social media platforms with static engagement methods like posts and ads, leading to low user interaction and difficulty standing out in crowded feeds.
Solution
A gamified social event platform where brands create immersive, themed experiences (e.g., virtual scavenger hunts, interactive product launches) to boost engagement through points, rewards, and social connections.
Customers
Marketing managers, brand strategists, and social media teams at consumer-facing companies seeking innovative engagement channels.
Unique Features
Events function as standalone mini-social networks with built-in gamification mechanics and branded virtual spaces instead of generic feeds.
User Comments
Revolutionizes brand-audience interaction
Makes marketing feel like entertainment
Higher participation vs static posts
Rewards system drives repeat engagement
Hard to measure direct ROI
Traction
Launched on ProductHunt in 2024 with 176+ upvotes; website shows 10+ featured case studies but discloses no revenue/user metrics.
Market Size
The global virtual events market is projected to reach $504.8 billion by 2028 (Grand View Research, 2023).
