What is Chrome Web Store?
Displays per unit price information for each product in Instacart's cart. Whenever the shopping cart is opened, it adds a small unit price display below each product. It also has a small customization menu where the color and font size can be modified.
Problem
Users need to manually calculate unit prices while shopping on Instacart, leading to inefficient budget management and potential overspending due to lack of real-time price visibility.
Solution
A Chrome extension that automatically displays per-unit prices in Instacart's cart, enabling users to compare costs instantly and customize display settings like color/font size.
Customers
Budget-conscious online grocery shoppers, including busy parents, meal planners, and bulk buyers prioritizing cost-efficiency.
Unique Features
Real-time unit price integration directly into Instacart's interface without requiring manual calculations or leaving the platform.
User Comments
Saves money through price transparency
Simplifies comparison shopping
Customizable display improves usability
Wish it supported other retailers
Helps avoid checkout surprises
Traction
Newly launched (exact user/revenue data unavailable), featured on ProductHunt with ~500 upvotes and 50+ comments as of analysis date.
Market Size
The US online grocery market reached $135 billion in 2022 (Mercatus), with Instacart alone serving ~9.6M monthly users (YipitData).
