What is Calm Cards?
A collaboration between Holstee and nervous system expert Jonny Miller, Calm Cards offer concrete tools to help you shift from stress to calm, build emotional resilience, and deepen your connection with yourself and others.
Problem
Users previously relied on generic stress management methods like meditation apps or self-help books. Generic methods often lack personalized, evidence-backed nervous system regulation techniques and may not address immediate stress responses effectively.
Solution
A physical/digital card deck (45 evidence-backed practices co-created with nervous system expert Jonny Miller), enabling users to apply science-based tools for real-time stress reduction, emotional resilience building, and self-connection enhancement.
Customers
High-stress professionals (tech workers, healthcare providers, entrepreneurs), wellness enthusiasts, and individuals prioritizing mental health improvement through tangible practices.
Unique Features
Combines Holstee's mindfulness expertise with Jonny Miller's clinical nervous system research, offering actionable micro-practices (e.g., "physiological sigh" breathing) in portable card format
User Comments
Immediately usable during panic attacks
Tangible alternative to screen-based apps
Science-backed methods build trust
Portable format aids consistency
Helps couples improve communication
Traction
Featured in NYT Wirecutter’s 'Best Therapy Tools', 50+ enterprises using corporate wellness programs, 3 years of R&D with 1K+ beta testers
Market Size
Global stress management market projected to reach $17.2 billion by 2030 (Grand View Research), with 76% of US workers reporting workplace stress (APA).
