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BRIOCHE by The Breakfast
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BRIOCHE by The Breakfast
Meet new people by choosing between similarity & diversity
# Social Media Assistant
Featured on : Apr 19. 2023
Featured on : Apr 19. 2023
What is BRIOCHE by The Breakfast?
The Breakfast is an app for modern creatives to meet new people over breakfast. It’s not dating or networking — it’s just breakfast! We are completely redesigning how people meet each other in the modern world and making discovering new people easy & exciting.
Problem
In the modern world, people struggle to meet new individuals outside of conventional contexts like dating or networking. The traditional methods can be limiting, pressurizing, and do not always foster genuine connections, leading to difficulty in discovering new people in a relaxed and meaningful way.
Solution
The Breakfast is a mobile app specifically designed to connect modern creatives over breakfast. It simplifies the process of meeting new people by allowing users to choose between similarity and diversity in their interactions. This approach enables users to have breakfast with someone who either shares common interests or provides a completely new perspective. By focusing on just having breakfast, the app removes the pressure of dating or networking, making the discovery of new people easy and exciting.
Customers
The primary user persona for The Breakfast app includes modern creatives, ranging from artists and designers to entrepreneurs and freelancers, who are looking to meet new people in a relaxed setting without the pressure of dating or networking.
Unique Features
The standout feature of The Breakfast is its innovative approach to meeting new people by focusing on a single meal—breakfast. This unique concept simplifies the process, making it more about the experience of meeting someone new rather than a means to an end (such as dating or networking).
User Comments
Users appreciate the app's concept of simplifying meeting new people.
They enjoy the focus on breakfast as a way to meet without pressure.
Creatives find it valuable for expanding their network in a relaxed setting.
Some users express a desire for more diverse user base.
Feedback includes suggestions for more features to aid user interaction.
Traction
As of my last update, specific data on user numbers, revenue, or significant milestones for The Breakfast app were not publicly available.
Market Size
The global social discovery market, relevant to products like The Breakfast, was valued at approximately $3.5 billion in 2021 and is expected to grow with the increasing interest in online platforms for meeting new people.