What is BooleanMaths?
With self-serve Meta & Google CAPI, Campaign ROAS dashboards, Shopify returns tracking, and 3rd-party checkout support, BooleanMaths delivers AI-powered attribution, real-time insights, and smarter marketing without relying on cookies.
Problem
Users face inaccurate ad attribution and campaign ROAS measurement due to reliance on outdated cookie-based tracking methods, leading to inefficient ad spend and suboptimal marketing decisions.
Solution
A marketing analytics tool that provides AI-powered attribution, self-serve Meta & Google CAPI integration, and Shopify returns tracking. Users can track ROAS in real-time, optimize campaigns across platforms, and attribute conversions accurately without cookies.
Customers
E-commerce marketers, Shopify store owners, digital advertising managers, and performance marketing teams running Meta/Google Ads campaigns.
Unique Features
Combines 3rd-party checkout support, AI attribution modeling, and cookie-independent tracking to unify cross-platform ad performance data.
Traction
Launched on ProductHunt in 2024 with 200+ upvotes. Features Shopify integration and supports enterprises processing 10M+ monthly ad spend.
Market Size
The $626 billion digital advertising market increasingly demands privacy-compliant attribution tools, with the marketing attribution software segment projected to reach $6.8 billion by 2027.
