What is Blindspot?
Imagine your ads in Times Square or anywhere else in the world. Blindspot lets you pick the exact billboards you want, the hours you need with a creative that works, swapped in real-time when the weather, traffic, or crowd changes. Spots are as low as $1/hour.
Problem
Users previously had to manually negotiate and book billboards through fragmented vendors, leading to high costs, limited flexibility in timing/creatives, and inability to dynamically adapt ads to real-time conditions like weather or traffic.
Solution
A digital platform enabling users to book billboards globally in real-time, select specific hours, and swap creatives dynamically based on contextual data (e.g., weather, crowd changes). Example: Placing ads in Times Square starting at $1/hour with automated creative updates.
Customers
Brand marketers, advertising agencies, and SMBs seeking cost-effective, data-driven outdoor advertising with global reach and real-time adaptability.
Unique Features
1. Real-time creative optimization via contextual triggers. 2. Uber-like on-demand booking model for 2.5M+ billboards. 3. Granular targeting by location, time, and audience density.
User Comments
Simplifies global billboard bookings instantly
Dynamic ad swaps boost campaign relevance
Transparent pricing vs traditional negotiations
Ideal for time-sensitive promotions
Lacks advanced audience analytics
Traction
Featured on ProductHunt (exact metrics unspecified). Website claims access to 2.5M+ billboards, spots from $1/hour, and partnerships with major outdoor media owners globally.
Market Size
The global outdoor advertising market was valued at $41.5 billion in 2023 (Grand View Research), with programmatic OOH expected to grow at 15.2% CAGR from 2024.
