What is Better Buy ?
Better Buy is a web browser extension that works seamlessly as you shop online, exposing the truth about harmful products and instantly providing similar alternatives that are better for your health, wealth, and planet.
Problem
Users manually research product safety and ethical impact, which is time-consuming and unreliable due to fragmented information sources.
Solution
A browser extension using AI to analyze products in real-time, offering ethical ratings and healthier/sustainable alternatives during online shopping.
Customers
Eco-conscious consumers, health-focused shoppers, and sustainability advocates who prioritize ethical purchasing decisions.
Unique Features
Real-time product analysis with ethical scoring (health, environmental, labor) and instant alternative suggestions during active shopping sessions.
User Comments
Saves time validating product claims
Trustworthy alternative recommendations
Simplifies ethical shopping decisions
Transparent scoring system
Seamless browser integration
Traction
Newly launched (exact metrics unavailable), featured on ProductHunt with 500+ upvotes and 80+ comments as of analysis date.
Market Size
Global ethical consumerism market valued at $647 billion in 2022 (Grand View Research).
