What is Be The STAR ?
Star is a social media platform where users share content, earn Stars 🌟, and climb weekly leaderboards to be the best in their city, lead in their country, and represent their nation worldwide.
Problem
Users struggle to gain recognition and compete effectively on traditional social media platforms due to lack of gamified ranking systems and no localized/national leaderboards to measure popularity.
Solution
A social media platform with tiered competition where users earn Stars 🌟 through content engagement and compete in weekly city/country/global leaderboards.
Customers
Social media influencers, content creators, and competition-driven individuals aged 18-35 seeking quantifiable social validation and geographic-based rankings.
Unique Features
Three-tiered leaderboards (city/country/global), Stars as engagement currency, and real-time ranking updates with social proof mechanics.
User Comments
Makes social media feel like a game with clear goals; Love competing locally while aiming for global recognition; Stars system motivates consistent posting; Leaderboards create friendly rivalries; Needs more star-earning mechanisms beyond likes.
Traction
≈50,000 users since launch, 1M+ Stars earned weekly; City-level leaderboards added in July 2024; Founder has 12.5k Twitter/X followers; Raised $300k pre-seed funding.
Market Size
Global social media market valued at $231 billion in 2023 (Statista), with gamification features driving 28% higher engagement (Meta analysis).
