What is Backably?
🪑➡️💪 Backably turns coffee-breaks into back-relief. 5-minute guided stretches, zero equipment, built for office workers. I tested dozens—only the keepers made it in. Less pain, more focus. Start now, finish before your next email.
Problem
Office workers experiencing back pain from prolonged sitting rely on inefficient methods or no guidance during breaks
Traditional solutions like ergonomic chairs or gym sessions are limited by requiring equipment and adequate space
Solution
A digital tool that turns coffee-breaks into back-relief sessions
Provides 5-minute guided stretches with zero equipment tailored for office environments (e.g., chair-based stretches)
Customers
Office workers (especially in sedentary roles) aged 25-45, working in tech, finance, or corporate sectors
Individuals prioritizing health but constrained by time and workspace limitations
Unique Features
Curated routines tested for effectiveness in office settings
Requires no equipment and integrates into short breaks
User Comments
Reduced lower back pain after consistent use
Appreciate the time-efficient routines
Improved focus post-stretching
Easy to follow during work hours
Requests for more exercise variations
Traction
Launched in 2024
No explicit revenue/user metrics disclosed; positioned as a niche wellness tool for corporate audiences
Market Size
The global corporate wellness market is valued at $66.2 billion (Grand View Research, 2023)
Over 80% of office workers report musculoskeletal issues (WHO)
