What is Aura Marketplace?
Aura Marketplace - Shop the best deals on electronics, fashion, home goods, and more. Buy & sell securely with fast delivery in Nigeria.
Problem
Students in Nigeria face challenges in buying and selling items through traditional methods, struggling with scams, delayed delivery, and limited reach when transacting locally or on social media platforms.
Solution
An online marketplace platform where users can buy and sell securely with fast delivery, featuring verified listings, escrow payment protection, and logistics support for electronics, fashion, and home goods.
Customers
Nigerian university and college students aged 18-30 who frequently trade secondhand items and prioritize affordable, reliable transactions.
Unique Features
Student-centric focus with localized logistics, in-app escrow for secure payments, and community-driven trust mechanisms tailored to Nigeria’s informal resale market.
User Comments
Affordable prices for students
Trustworthy compared to Facebook groups
Fast delivery within Lagos
Easy to list items
Needs expansion to more cities
Traction
Featured on Product Hunt with 200+ upvotes
Operational in Lagos, Nigeria with 10k+ active users (self-reported)
Partners with local logistics providers for same-day delivery
Market Size
Nigeria’s e-commerce market is projected to reach $7 billion by 2025 (Statista 2023), with 53% of internet users aged 16-34 participating in online shopping.
