What is Aspen?
Aspen is a money management app that helps you spend and save with confidence, and rewards you for building good financial habits - all without needing a complicated budget, or doing stressful mental math.
Problem
Users struggle with managing their finances using traditional budgeting methods, which require complicated budget tracking and stressful mental math.
Solution
A mobile app (Aspen) that automatically manages spending and saving using AI, enabling users to build financial habits and earn rewards without manual tracking. Example: Automatically allocates funds to savings based on spending patterns.
Customers
Millennials and Gen Z seeking simplified financial management, particularly freelancers and gig economy workers with variable incomes.
Unique Features
AI-driven automation replaces manual budgeting, gamified rewards for positive financial behaviors, and real-time insights without user input.
User Comments
Simplifies money management effortlessly
Reduces anxiety around saving
Rewards make financial discipline fun
No more spreadsheet headaches
Perfect for irregular income streams
Traction
Launched on ProductHunt with 500+ upvotes, 10k+ downloads in the first month, and $50k+ in user deposits within 30 days of release.
Market Size
The global personal finance software market was valued at $1.02 billion in 2021, projected to reach $1.7 billion by 2028 (CAGR 7.5%).
