What is Apple News+ Food?
Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to the new Apple News+ Food feed.
Problem
Users looking for food-related content might struggle to gather information from multiple fragmented sources.
While using separate platforms for recipes, reviews, and tips, users face inefficiencies and inconsistencies in content quality.
The drawbacks include having to visit multiple websites for a comprehensive set of recipes, reviews, and culinary tips.
Solution
A dedicated feed within Apple News+ that compiles comprehensive food-related content.
Users can access recipes, reviews, and tips all at one place, enhancing convenience and reducing the need for multiple searches.
For example, they can find a new recipe along with user reviews and cooking tips all within the Apple News+ Food feed.
Customers
Tech-savvy individuals who already subscribe to Apple News+, predominantly food enthusiasts from age 25-45.
Users prefer streamlined content experiences on their iPhones and iPads.
Apple News+ subscribers are likely tech enthusiasts who enjoy integrated services.
Unique Features
Integration of comprehensive food-related content within an established platform like Apple News+.
Combines recipes, reviews, and tips into a single, user-friendly feed.
User Comments
Users appreciate having all their food content in one place.
Some express excitement over new content updates.
A few users mention the high-quality curation of recipes.
Subscribers feel they get more value from Apple News+.
Some users mention a preference for in-app reading experience over browsing separate websites.
Traction
Launches with iOS 18.4 and iPadOS 18.4 in April.
Exclusive to Apple News+ subscribers.
Built on Apple’s strong subscriber base, which enhances its initial traction potential.
No specific MRR or user numbers yet.
Expected to attract food content consumers within Apple's ecosystem.
Market Size
The online food delivery market was valued at approximately $133 billion in 2021, and food content consumption continues to grow digital products.
As part of growing digital lifestyle services, over 1 billion Apple users might potentially be exposed to this feed.
