PH Deck

The current situation for pet owners, particularly Gen Z, is the lack of a focused social platform dedicated to connecting pet owners locally and providing peer-to-peer advice. Existing social platforms provide general interaction but lack a community dedicated to pet parenting. Connecting local pet owners and receiving personalized pet care recommendations are notably missing elements for pet owners looking to enhance their pet's well-being.

Pet owners are using multiple platforms to manage different aspects of their pet's needs, such as shopping for pet essentials, booking veterinary services, and maintaining pet records.

Having to juggle different apps and platforms is time-consuming and inefficient.

Fashion brands on Shopify want to boost their social commerce effectiveness. However, they face challenges in efficiently creating engaging and shoppable content, executing targeted campaigns, and facilitating meaningful customer conversations that convert into sales on Shopify. The old situation often lacks integration, is time-consuming, and is not optimized for conversion. One major drawback is the inability to effectively boost productivity across the social commerce workflow.

Pet owners often struggle to capture high-quality, artistic photos of their pets due to lack of skills, equipment, or the pet's cooperation. Traditional pet photography can be expensive and time-consuming.

Social media management can be time-consuming and inefficient without the right tools, involving tasks like content scheduling, engaging with followers, and tracking performance across multiple platforms. The main drawbacks are the lack of unified tools to streamline scheduling, engagement, and analytics across different social networks.

Pet owners often struggle with understanding their pets' health concerns and require immediate assistance, which can be costly and time-consuming to obtain from professional veterinarians. The understanding their pets' health concerns and the need for immediate assistance are the key drawbacks.

Users struggle with switching between tabs to find and copy their social media links while filling out forms.

Users struggle to manage their social media presence effectively across multiple platforms

Drawbacks of the old situation: Switching between different applications for social media management leads to inefficiency, lack of consistency, and difficulty in tracking the performance of marketing efforts.

Users often encounter names, whether for people, places, products or more, and struggle to discern if these names are genuine or fabricated, leading to confusion and potential misunderstandings. The drawbacks include the inability to quickly verify the authenticity of names and the lack of a reliable, informed means to obtain a verdict on the authenticity of a name.

Social media teams currently struggle to efficiently manage multiple social channels due to lack of scalable and collaborative workflows, which leads to inefficient content scheduling, poor engagement management, and inadequate performance analysis.